Yong-seob Shin, president of EBS, and Ti Tzun, vice president of China’s CCTV, met together at the CCTV headquarters in Beijing on January 17. On that day, they signed a memorandum of understanding on mutual cooperation in the presence of 20 or so parties, which included Gyeong-jae Lee, chairman of the Korea Communications Commission (KCC); Hu Zinfan, president of CCTV; as well as other KCC and CCTV executives. Based on the MOU, the two broadcasting companies will increase mutual exchange and cooperation over the development of new learning and creative contents. EBS also continues to accelerate its march into the Chinese market, having signed an agreement on the export of the format for its leading program, Come Together Ding-Dong-Dang, to China’s CETV the previous day.